About

PUATraining is an international seduction training company headquartered in London, England famous for teaching “Structured Natural Game” and getting the best results in the seduction industry. It was founded by Richard La Ruina in March 2006, and since then has trained over 3000 men and been featured in nearly every national newspaper, every terrestrial television channel, and more.

Richard La Ruina is the author of The Natural Art of Seduction which made the Amazon.co.uk best sellers list, and has been featured on programs for BBC, ITV, Channel 4, Channel 5, and plays himself in the upcoming film “We Need to Talk About Kieran”. He was voted World’s Top Dating Coach, and has personally lead over 120 weekend training events, trained over 100 Residential students, and been a guest speaker at many seduction conferences throughout the world.

PUATraining employs 20 trainers around the world, many of whom are “professional” pick up artists meaning they are full-time trainers with no other day-job. Adam Lyons was voted World’s No.1 PUA and was featured in FHM, Maxim, and more.

The rest of the team is made up of naturals, zero-to-hero characters, smooth players, high energy guys, fashion experts, actors, stand up comedians, and more. The common theme amongst the team is that they are all intelligent, they care about their students, and they know how to get great results! Meet the team on our UK bootcamps, US bootcamps, and residential courses.